The 'Identifying Business Opportunities' course teaches how to leverage the advantages of AM in a business context. It covers the entire AM value chain, highlighting opportunities to reduce costs, increase efficiency, and innovate faster. The course includes case studies from leading companies that have successfully integrated AM into their operations, providing practical insights into how AM can be a game-changer in various industries. Participants apply what they learn in a fun game where they start with an idea for a product and build the business model to support it.